How do you choose the best Google ads expert in India?
Judge by evidence. Ask for real Google Ads screenshots with spend and conversions, an explanation of how they control wasted searches, a tracking plan that counts calls and sales, and a sample weekly report. The best Google ads expert for you passes these checks and explains them in plain words.
Certificates and long client lists sound good, but they say little about how your account will be run from day to day.
Speak to two or three candidates. Ask each the same questions and compare the answers side by side.
Tip: Ask each candidate to open a search terms report and explain it. How they read it shows their real level.
What should a Google ads expert show you before you hire them?
Real account screenshots showing cost, conversions and cost per conversion over months, not days. Examples from businesses similar to yours. A clear view of how they structure campaigns and handle negative keywords. And a sample of the weekly report you would receive.
Ask what budget the results came from. A plan that works on a large budget may need changes for a smaller one.
If possible, ask to speak to a current client. A short call can tell you more than any presentation.
Check how results were tracked too. Numbers shown without conversion tracking are only clicks, not customers.
Why does the search terms report matter so much?
Because it shows the exact searches your money paid for. Keywords are only instructions; Google decides which real searches match them. Good experts read this report every week, block searches that waste money, and add new keywords that bring buyers. Skipping it is a very common cause of waste.
Accounts left unchecked for months often spend a large share on searches that could never convert, such as jobs, free versions or unrelated products.
Regular checks keep the account clean and steadily lower the cost per customer.
Negative keyword lists should grow over time. Shared lists, such as jobs, free and training, can protect every campaign at once.
Which Google Ads mistakes cost Indian businesses the most?
Broad keywords without negatives, Display expansion inside search campaigns, the wrong location option, missing conversion tracking, and accepting every automatic recommendation. Each one quietly wastes budget. Fixing them is often the quickest way to better results without spending more.
Another costly mistake is judging campaigns too early. Smart bidding needs time and data, and constant changes reset its learning.
Many businesses also never track phone calls. If customers call rather than fill forms, the account looks weaker than it really is.
Tip: Check whether your search campaigns have Display expansion switched on. If they do, review that first.
What does the best Google ads expert do each week?
Each week, the best Google ads expert reviews search terms, adds negatives, checks conversions against your records, adjusts bids or targets, tests new ads, and reports the results with reasons. The work is steady and detailed, which is why weekly attention beats monthly check-ins.
They also watch competitors in auction insights, so sudden cost changes are understood rather than guessed.
And they talk to you about lead quality, because the numbers in Google Ads only tell part of the story.
Tip: Ask to see the list of changes made each week. A good expert keeps one, and it makes results easy to explain.
How does Ricky Yadav manage Google Ads?
I begin with a free audit of your settings, search terms and tracking. If we work together, I run the account myself, in your name, with intent-based campaigns, weekly search term checks, tested tracking and a plain weekly report. You can message me directly on WhatsApp between reviews.
I am the founder of AdsTime Agency and run Google Search, Shopping, Performance Max and YouTube campaigns for businesses across India. The screenshots on this page come from accounts I manage.
I will also tell you when Google Ads is not the right channel for your offer. That saves money too.
Tip: Google Ads keeps a history of every change. You can open it any time to see exactly what was done.
Is a Google ads expert better than doing it yourself?
For small tests while you learn, doing it yourself can work. Once you spend regularly, an expert usually pays for themselves by cutting waste, fixing tracking and improving conversion rates. The real comparison is not the fee alone, but the fee against the money wasted without expert checks.
Doing it yourself also costs time. Running an account properly takes several hours every week.
If you prefer to keep control, there is a middle path. An expert sets up the account and reviews it monthly, while your team handles daily changes.
